Between US$2.5 billion and US$2.7 billion. That's what both American parties spent during the 2008 political season, according to TNS Media Intelligence. Most of that – US$2.2 billion – was on TV (with about US$200 million spent on national cable and network stations).
From Broadcasting & Cable:
"The total figure is slightly short of the projected $3 billion take, in part because of a shortened general election season, but up from $1.7 billion back in 2004. In what will no doubt be welcome news for beleaguered TV executives, political ad dollars are expected to continue to flow in 2009."
And the season isn't really over yet. B&C reports that as President-Elect Obama fills his cabinet positions, people campaign to fill the positions left vacant.
Also: "[TNS political ad tracker Evan] Tracey also expects that the historic inauguration of President-elect Barack Obama might generate some congratulatory ads on cable news networks."
Tuesday, December 9, 2008
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1 comments:
i'm in advertising (sort of), there were layoffs in my office last week. our detroit client will not likely be as robust a source of banners as years past.
I think a clear economic stimulus plan would be to dump oodles of cash to the (in so many ways) bankrupt political parties, then the opposition defeats the government, and we have a great big media spending binge of an election once again up here.
agencies throw themselves into the fray, we do some creative advertising and see if we can get people involved in this surd process. if canada really has ad geniuses, let them turn their skills on our parties and leaders.
just a thought, but reading 'oodles' next to "ad spending" in the headline got me all excited.
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